Santa Rita set to launch on-line in China at Alibaba’s Tmall
Santa Rita China is set to launch an online flagship store on Tmall, China’s popular online retail platform, part of the Alibaba e-commerce empire.

The launch is part a strategic move to penetrate the e-commerce sector in China which, fuelled by the rise of smartphone ownership and on-line shopping, is seen as a major driver of economic growth. The Alibaba Group is the biggest e-commerce platform in China with more than 400 million users and 120 million clicks per day. Tmall is Alibaba’s B2C online retail platform that hosts many well-known brands in its portfolio.

Mr. Jack Ma, founder and executive chairman of Alibaba Group announced, earlier this year, the launch of the first ever “Wine Day”. Hoping to emulate the success of “11.11 Singles Day” which recorded a massive $14.32 billion in sales in just 24 hours, this event, entitled the “9.9 Wine & Spirits Festival” will take place on September 9th at 9am.

The Santa Rita online flagship store will offer key wines from their portfolio along with specific offers and promotions to the largest online consumer base in the world. China is the world’s largest inhabited country (1.39 billion), with more than 688 million internet users most of whom are connected through their smartphones.

Terry Pennington, Export Director, East Region comments:
‘We are very much looking forward to the launch of this site which I believe will be a significant milestone in our route-to-market in China. This opportunity provides an excellent platform not only for retail but one from which we can communicate to and with the many millions of Chinese e-consumers our brand heritage, values and story’.