Viña Santa Rita announces alliance with National Gallery, one of the world’s leading art museums
20-02-17
The agreement between the Chilean winery and the London museum is based on the creation of a new line of limited-edition wines whose labels will portray some of the museum’s most important works of art.

Viña Santa Rita and the National Gallery —London’s leading art museum and one of the most important in the world— have announced a strategic three-year alliance that will help promote Chilean wine around the world.

Viña Santa Rita has created a new line of special-edition wines that have some of the museum’s most important paintings on their labels. The wines are currently available in Ireland and the United Kingdom, and will soon be offered in different parts of the world, including the National Gallery’s museum shop in London.

The line includes five varieties —Sauvignon Blanc, Cabernet Sauvignon, Chardonnay, Pinot Noir, and Merlot— and will become collectable pieces that will change over time. The first labels will include the iconic works ‘Sunflowers’ and ‘A Wheatfield with Cypresses’ by Vincent Van Gogh, Bathers at Asnières by Georges Seurat, ‘The Fighting Temeraire’ by Joseph Mallord William Turner, and ‘The Boulevard Montmartre at Night’ by Camille Pissarro.

“This agreement will enable Santa Rita to continue promoting its image abroad and continue the globalization of its brand through alliances with top-level institutions, as was the case with the its alliance with the Arsenal F.C. football club announced in mid-2016,” comments Jaime de la Barra, Corporate Marketing Director at Viña Santa Rita.

The National Gallery will use part of the proceeds from the sale of this special edition to finance the museum, and therefore this important project will directly benefit the cultural heritage it maintains.

“In keeping with its own cultural heritage, Viña Santa Rita has become known for promoting culture and education through the arts, such as: its Seasonal Concert Cycle that brings music to the winery and the surrounding community, and the permanent exhibition of the valuable ethnographic collection hosted in the Andean Museum at the winery, which belongs to the Claro Vial Foundation. This new alliance with the National Gallery aims to promote the visual arts, both nationally and internationally, through the museum’s most emblematic and representative paintings, combining the art of painting and the art of winemaking,” says Elena Carretero, Viña Santa Rita’s Corporate Affairs and Sustainability Director.

The National Gallery has more than 2,000 primarily European paintings and receives more than 5.9 million visitors per year, which places it among the ten most visited museums in the world, along with the Louvre in Paris, the British Museum in London, and the Metropolitan Museum of Art in New York.

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Viña Santa Rita announces alliance with National Gallery, one of the world’s leading art museums
20-02-17
The agreement between the Chilean winery and the London museum is based on the creation of a new line of limited-edition wines whose labels will portray some of the museum’s most important works of art.

Viña Santa Rita and the National Gallery —London’s leading art museum and one of the most important in the world— have announced a strategic three-year alliance that will help promote Chilean wine around the world.

Viña Santa Rita has created a new line of special-edition wines that have some of the museum’s most important paintings on their labels. The wines are currently available in Ireland and the United Kingdom, and will soon be offered in different parts of the world, including the National Gallery’s museum shop in London.

The line includes five varieties —Sauvignon Blanc, Cabernet Sauvignon, Chardonnay, Pinot Noir, and Merlot— and will become collectable pieces that will change over time. The first labels will include the iconic works ‘Sunflowers’ and ‘A Wheatfield with Cypresses’ by Vincent Van Gogh, Bathers at Asnières by Georges Seurat, ‘The Fighting Temeraire’ by Joseph Mallord William Turner, and ‘The Boulevard Montmartre at Night’ by Camille Pissarro.

“This agreement will enable Santa Rita to continue promoting its image abroad and continue the globalization of its brand through alliances with top-level institutions, as was the case with the its alliance with the Arsenal F.C. football club announced in mid-2016,” comments Jaime de la Barra, Corporate Marketing Director at Viña Santa Rita.

The National Gallery will use part of the proceeds from the sale of this special edition to finance the museum, and therefore this important project will directly benefit the cultural heritage it maintains.

“In keeping with its own cultural heritage, Viña Santa Rita has become known for promoting culture and education through the arts, such as: its Seasonal Concert Cycle that brings music to the winery and the surrounding community, and the permanent exhibition of the valuable ethnographic collection hosted in the Andean Museum at the winery, which belongs to the Claro Vial Foundation. This new alliance with the National Gallery aims to promote the visual arts, both nationally and internationally, through the museum’s most emblematic and representative paintings, combining the art of painting and the art of winemaking,” says Elena Carretero, Viña Santa Rita’s Corporate Affairs and Sustainability Director.

The National Gallery has more than 2,000 primarily European paintings and receives more than 5.9 million visitors per year, which places it among the ten most visited museums in the world, along with the Louvre in Paris, the British Museum in London, and the Metropolitan Museum of Art in New York.