The 8th China Industry Influential Brand Summit was held in Beijing on July 31, to raise awareness and build on the relevance of brand strategy in the promotion of high-quality economic development.

During the summit, Santa Rita Estates was highlighted as one of the organizations that has shown a strong brand creativity and market competitiveness during the year, being one of the key players in the wine industry as recognized by industry experts and consumers. In this instance, Santa Rita Estates General Manager for Greater China, Shelley Xu, was awarded the honor of “Leader” of China’s industry influential brand in 2021.

“I am truly honored to have been named “Leader” in this year’s Summit”, commented Shelley Xu. “At Santa Rita Estates we are always pushing to innovate and bring the best products to Chinese consumers, building on our tradition and heritage as a winery of more than 140 years and, at the same time, developing brands that are appealing and wines that show the best expression of the terroirs from Chile and Argentina”.

The China Industry Influential Brand Summit brings together representatives of various areas to discuss on product innovation, brand reputation, the contribution of companies to their respective industries and social responsibility.