We at Santa Rita Estates see sustainability as the confluence between being environmentally friendly, socially equitable, and economically viable. Sustainability is a wide-ranging, diverse, and dynamic value system, and in order to address its full breadth we have created a sustainability program that draws different stages and areas together into a coordinated process. The strategy begins by establishing a single definition, in line with the guidance published by the UN Brundtland Commission. Our process then set out to gauge the sustainability of our practices throughout the process of creating our wines, before moving on to a stage of planning how our management actions should be prioritized. The fourth step was to implement projects based on our core priorities, before finally analyzing and reporting on actions taken and progress achieved.